Since 1998, Midwest Optical has offered exceptional optometric services to residents of the Geraldton and the Midwest region. Our award-winning, family owned practice prides itself on clinical excellence with a personal touch. We offer the most sophisticated diagnostic equipment and procedures, as well as the latest in lens technology and affordable designer eyewear. We have an interest in behavioural optometry, orthokeratology, low vision and vision therapy. Our frame range is updated monthly to ensure you are always offered the latest trends across every style and budget.
The ability to be autonomous and dynamic in our decision making was one of the many reasons for taking the independent path. As an independent practice we have complete control over the product and services we offer and can tailor make solutions to meet customers needs and expectations. At the end of the day, the buck stops solely with us, we are completely accountable to our patients and community and that's the way we like it.
Gerladton is home to the Midwest Optical team, and we love the lifestyle, the generosity of its people, the cohesion of the local community and the access we have to fantastic educational, community and sporting facilities.
Our team are involved in a number of voluntary roles in local sporting organisations, assist with charity work and volunteering in a variety of roles throughout the Midwest community.
Our team are involved in a number of voluntary roles in local sporting organisations, assist with charity work and volunteering in a variety of roles throughout the Midwest community.